Your roof is one of the biggest investments you’ll make in your home, but it doesn’t always need a full replacement to stay effective. At SJ Roofing, we specialize in high-performance roof coatings that restore and protect aging roofing systems across Ventnor City and the surrounding coastal communities.
Whether your flat roof is showing signs of wear, your shingles are overheating in the summer sun, or you want to improve energy efficiency without a full tear-off, roof coatings offer a powerful, cost-effective alternative.
Let’s break down everything you need to know about roof coatings, why they’re ideal for the Jersey Shore, and how SJ Roofing ensures your coating system is done right and built to last.
A roof coating is a liquid-applied membrane that’s sprayed or rolled onto your existing roof. Once cured, it forms a seamless, waterproof, UV-resistant barrier that extends the life of your roof by 10, 15, or even 20 years.
Think of it like a second skin for your roof. It covers small cracks, bridges seams, reflects heat, and adds an extra layer of defense against moisture and sun exposure.
Coatings are ideal for:
Flat and low-slope roofs (TPO, EPDM, Mod Bit)
Aging commercial membranes
Homes looking to reduce energy use
Best for ponding water
UV-resistant and flexible
Long lifespan: 15–25 years
Ideal for flat roofing in coastal NJ
We’re proud to offer Bulldog Certified silicone coatings—one of our favorite and most trusted roofing products. Bulldog silicone coatings are specially engineered to deliver superior weatherproofing and effective UV protection, even in extreme temperatures common to coastal South Jersey.
Can be applied directly over existing EPDM and Modified Bitumen roofing
Requires no full tear-off if the roof base is dry and structurally sound
We inspect, repair, and clean your existing roof before application
Roller-applied to cover seams and fill cracks for a watertight seal
Available in several colors, with white being the most popular for its reflective, energy-saving properties
If wet areas exist, we replace damaged sections before coating to ensure long-term adhesion and durability. The result: a Bulldog Certified, watertight silicone system built for decades of protection.
High solar reflectivity
Easy to apply and budget-friendly
Great for pitched roofs with good drainage
Expands/contracts with the weather
Adds flexibility and durability
Works well in freeze-thaw cycles
Highly impact-resistant
Great for high foot-traffic roofs
Requires both base and topcoat layers
We evaluate your roof’s current condition.
Power washing removes dirt, mold, and debris.
We reinforce all weak points.
Applied when required for proper bonding.
Using a roller or sprayer, we make a minimum of two layers.
We verify thickness and adhesion.
MYTH: “It’s just white paint.”
FACT: Roof coatings are professional-grade systems applied to strict specs.
MYTH: “They don’t last.”
FACT: Bulldog Certified silicone coatings can last 20+ years when properly installed.
MYTH: “Coatings won’t fix leaks.”
FACT: They seal seams, cracks, and flashings when prepped correctly.
We offer optional maintenance plans that include:
Annual inspections
Cleaning
Touch-ups
Seam resealing
Warranties:
Acrylic: 5–10 years
Silicone: 10–20 years (including Bulldog Certified systems)
Custom manufacturer-backed systems available
Not recommended. Roof coatings are ideal for flat, membrane, or metal roofs.
Yes, Bulldog Certified silicone systems are designed for ponding resistance.
White is most common, but Bulldog coatings also come in gray, tan, and custom colors.
Not if properly applied and maintained. Cheap DIY coatings often fail quickly.
Business Name: SJ Roofing
Address: Ventnor City, NJ 08406
Phone: (609) 509-9816
Business Hours:
Mon - Fri: 07:00 AM to 07:00 PM
Sat: 09:00 AM to 05:00 PM
Sun: Closed
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